I work as a Creative Lead shaping visual direction across fashion, luxury, and cultural brands.
My practice sits between art direction, photography, and moving image, with a focus on building coherent visual systems rather than isolated assets.
My practice sits between art direction, photography, and moving image, with a focus on building coherent visual systems rather than isolated assets.
I approach projects through structure, light, material, and narrative - treating each as part of a single language that extends across editorial, campaign, digital, and print.
My work prioritises restraint, clarity, and intention.
The outcome is visual identity that feels considered, durable, and quietly authoritative.
The outcome is visual identity that feels considered, durable, and quietly authoritative.
Based in London.
Available for selected collaborations.
Available for selected collaborations.